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Simon Anholt is an independent policy advisor who has worked with over fifty countries to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries. These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known as one of the world's leading thinkers and practitioners on ultra-widescale human engagement. His work over the last thirty years has focussed on creating new fields and collaborations that measure, understand and influence attitudes, culture and activity at a global scale. This is demonstrated in his closing speech during the opening ceremony of the Commonwealth Heads of Government Meeting hosted in Malta in November 2015, in the presence of Her Majesty The Queen and 50 Heads of Government.in June 2014. Simon Anholt is also the "founder", "champion" and "instigator" of the Nation Branding and Place Branding terms, concepts and field of study and practice. He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union. == Writing == He is the author of the book ''Another One Bites The Grass'', and of "Brand New Justice" covering the role of brands in economic development, first published in 2003. His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010). He is editor of the quarterly journal, Place Branding and Public Diplomacy. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Simon Anholt」の詳細全文を読む スポンサード リンク
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